Choosing a business perfect domain name is often very difficult and stressful. I can remember how difficult and stressful the naming process was for me when I lunch my own project.
Trust me whether you believe or not 50 percent success of your business depends on your business name.
So here are the steps that you can follow to pick the perfect domain for your business.
Step 1: Know Your Business.
This is very first step before you start any business. For Example I have named my blog domain name as itguff.com.
It took lots of effort and time to find this name. Since I had interest in Information Technology and In my native language guff means discuss about something. I ended of finding my business name as itguff.
So what I am trying to explain in this step is your business name and business should be related.
Step 2: Keep it short:
It’s better to have your domain or business name short and memorable. It’s very difficult to memorize your when you have long business.
You should keep in mind that if you have long and unmeaning full business name your user or customer may feel bore to type.
So keep your business name short and simple.
Step 3: Make it easy to pronounce and spell:
You should be able to easily share your business name when speaking as well as writing. You never know when you will be asked to share your business name in person.
So it should be easy to understand and spell for any listener.
Step 4: Check the availability of your business name:
I would say this is another very important step before you start or register any domain name. I have faced many problems and have lost many business names because I did not follow this step carefully.
I recommend always you to check the availability of your business domain name, social media user name.
Step 5: Avoid Hyphens:
Never register your domain name with the hyphens. Hyphen can be sign of span domain.
If you choose your domain name using hyphen just because the domain you wanted is already registered. Your potential visitor can end visiting your competitor’s website if they forget to type hyphen.
Step 6: Avoid Trademark infringement
You have to be careful because it’s not whether you think your domain name could be confused. It’s whether you think a judge in jurisdiction, where a company might take legal action against you, would consider your domain name confusable.
This can also create brand confusing, which is hard for your brand ability.